Attracting the Right Audience: How Industry Leaders Are Approaching Attendee Acquisition 

Thursday, September 14
1:30 pm
 - 2:00 pm

Join three Gold 100 Grand Award finalists as they share their insights, struggles and successes in creating FOMO and pipelines that increased impressive results for attendee acquisition for their shows. From creative marketing approaches to curating can’t-miss experiences, the leaders behind MODEX, SEMA Show and CommerceNext are taking their shows to the next level and boosting attendance to the great satisfaction of their stakeholders.  


Tom Gattuso
Vice President of Events, SEMA

Daniel McKinnon, CEM
Executive Vice President of Exhibitions & Events, MHI

Veronika Sonsev
Co-Founder, CommerceNext


Lacey Gautier
Vice President of Events, Informa Markets' New Hope Network