At the end of 2025, TSE, Lippman Connects and EVOLIO Marketing began conducting periodic joint surveys around attendee acquisition and exhibitor/sponsorship sales in the trade show industry. Over the last 10 months, the data has been compiled, and it tells a compelling story about what tactics are yielding strong results around sales and marketing, where opportunities and challenges lie, and how organizers are leveraging AI. Join Joe Federbush of EVOLIO Marketing, as he dives into the findings.
Joe Federbush
CEO & Chief Strategist, EVOLIO Marketing