Jumpstarting Growth: Using Data to Make Bold Decisions that Lead to Success and Satisfaction

Thursday, September 14
9:30 am
 - 9:45 am

The team behind ISC West, led by Jordan Tuchband, Group Vice President at RX, leveraged data and market intel to make bold decisions that led to incredible success at the 2023 edition of the show, which saw a 56% year-over-year gain in attendance. By leaning into findings that the industry has high interest in cybersecurity, ISC’s cybersecurity area grew 600%, running out of room on the floor plan, and the event featured new or reimagined activations, dedicated educational tracks while driving traffic to an area of the show floor that was experiencing a slower recovery than others. 


Jordan Tuchband
Group Vice President, RX Global

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