Meetings Done Right: Creating High Value and New Revenue Streams

One of the hottest trends in 2026 has been the growth of meetings programs at large-scale events. These intimate, often one-to-one meetings provide high value for exhibitors and sponsors who participate to meet quality buyers, and they provide a strong revenue stream for organizers who are inviting key audiences to the table. Hear from industry pros who have helped build and scale successful meetings programs about what makes them top priority for organizers and their customers alike.