As social media grows in its dominance on the internet, influencer marketing has become a powerful tool for trade show organizers to tap into to reach audiences through trusted industry voices. By partnering with respected professionals with notable followings, organizers are boosting their credibility and driving engagement and attendance.
Join Marianne Szczech, Executive Vice President of Marketing and Services from GES, as she dives into how leading shows are leveraging influencer marketing to make big impacts with Michelle Edmondson, CEM, Vice President – Exhibitions at AMT – The Association For Manufacturing Technology; John Mlynczak, President and CEO of the National Association of Music Merchants (NAMM); and Kevin Thornton, Senior Vice President, Infrastructure and Construction at Informa Markets.
