B.J. Enright is the CEO of Tradeshow Logic, a U.S. subsidiary of Messe Muenchen, one of the world’s leading exhibition producers. A tradeshow professional with more than 35 years of industry experience, she founded Tradeshow Logic in 2000 after holding executive roles with Andrews-Bartlett, The Aaron Group and GES. Today, she leads the company’s strategic direction, helping event organizers build stronger event businesses while expanding Messe Muenchen’s expertise, resources and global reach throughout the U.S. events industry. Raised in her family’s tradeshow business, Enright brings a lifelong passion for improving the exhibitor, organizer and attendee experience.