Desiree Hanson is a dynamic and results-driven executive with over 25 years of experience leading growth, innovation, and customer-centric strategies in the global events industry. As President of Clarion Energy North America, she spearheads the development and execution of high-impact face-to-face and digital engagement platforms — ranging from media and meetings to large-scale events — delivering exceptional value and loyalty across the energy sector.
Desiree began her career at Reed Exhibitions, where she spent 14 years mastering diverse roles across multiple markets. Her passion for data-driven decision-making led her to The NPD Group, where she provided critical market intelligence to the diamond, branded jewelry, and watch industries — empowering clients to optimize sales and purchasing strategies.
In 2017, she returned to her trade show roots, joining Clarion Events to lead transformative initiatives that have significantly elevated the company’s presence and performance in North America. Her ability to forge strong customer relationships, listen deeply, and deliver measurable results earned her recognition as one of Trade Show Executive’s inaugural “Women to Watch” in 2018.
A respected voice in the industry, Desiree actively contributes to professional associations and has held numerous executive board roles across the sectors she serves. She lives in Madison, Connecticut, with her husband, two sons, and their two Golden Retrievers.