Samantha Grimaldi is a seasoned event marketing leader with 15 years of experience driving marketing strategy and growth across dynamic industry events. As Senior Group Marketing Director at Clarion Events, she oversees several shows in the retail and specialty portfolio, including Coffee Fest, The NGA Show, and the Indian Gaming Tradeshow & Convention.
Samantha leads the strategic marketing efforts for these events with a focus on delivering strong attendance, revenue performance, and sales enablement. She works closely with association partners to align shared goals and ensure each event reflects the needs and priorities of the industries they serve.
Known for being the connective force across cross-functional teams, Samantha brings together sales, operations, content, and creative to execute cohesive, customer-focused campaigns. Her approach is deeply rooted in data-driven decision-making, audience growth, and customer-centric innovation. Samantha’s work reflects a commitment to excellence and a belief that great events are built by understanding and serving their communities.