Sarah Domzalski is an innovative marketing leader with a strong track record of driving audience growth, brand strategy, and cross-functional collaboration across leading B2B events and exhibitions. As the Marketing Director for FDIC International at Clarion Events North America, she leads comprehensive marketing efforts for one of the world’s largest firefighter training and expo events, driving audience growth, brand engagement, and measurable ROI.
Since entering the event marketing space over a decade ago, Sarah has built a reputation for blending data-driven decision-making with creative execution. Her work spans multi-channel campaign development, audience segmentation, and strategic partnerships — all aimed at elevating the attendee experience and expanding event impact.
Sarah is passionate about empowering teams, fostering innovation, and creating marketing strategies that resonate with both niche and broad audiences.